What information do we collect from our customers and why?

• We collect our customers’ name, email, shipping and billing address, payment details, company name, phone number, IP addresse, information about orders you initiate and information about the device and browser you use.

- We use this information to provide you with the services, including supporting and processing orders, risk and fraud screening, authentication, and payments. We also use this information to improve our services.

- If you use our payment system, we store and use this information to pre-fill your checkout information. We additionally use this information to help customise and improve your experience when you visit us by presenting to you goods and services that are more likely to be of interest to you.

• We use some of the personal information you provide us to conduct some level of automated decision-making; for example, we use certain personal information (for example, IP addresses or payment information) to automatically block certain potentially fraudulent transactions for a short period of time.

When do we collect this information?

• We collect this information when you use or access our store, place an order, or sign up for an account on our site.

• We also collect this information when you use our payment system to pre-fill your checkout information.

• Additionally, we partner with third parties who provide us information about customers, for example, to help us screen out customers associated with fraud.

When and why do we share this information with third parties?

• Our platform is supported by Bake Brands.

• Bake Brands works with a variety of third parties and service providers to help provide merchants with the services, and they may share personal information with them to support these efforts.

• Bake Brands may also share your information in the following circumstances:

- To prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or any other agreement related to the Services, or as otherwise required by law.

- If the merchant whose store you visit or access directs us to transfer this information (for example, if they enable a third-party app that accesses customer personal information).

- To conform to legal requirements or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).

• Personal information may also be shared with a company that acquires our business or the business of a merchant whose store you visit or access, whether through merger, acquisition, bankruptcy, dissolution, reorganisation, or other similar transaction or proceeding.

• Bake Brands is responsible for all onward transfers of personal information to third parties in accordance with the EU-U.S. Privacy Shield Framework, the Swiss-U.S. Privacy Shield Framework, and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

QUESTIONS AND CONTACT INFORMATION

If you would like to access, amend, or delete any personal information we have about you, register a complaint, or simply want more information about this Privacy Policy, please contact [email protected].